Art of Speaking Business

In my presentations, I often talk about overcoming speech anxiety. But the reality is that people get nervous in a variety of communication situations for a variety of reasons. Some people get more nervous meeting strangers, while others get more nervous in small groups, while others are more nervous during meetings.

If we become aware of the specific situations that make us nervous we’ll have a better chance of managing the situation.
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I was searching the internet archive today and stumbled across a manual for public speaking written in 1922! So I decided to give it a read. I’m so glad I did. Wow what a resource!

The introduction –oratory still the supreme art–applies today just as much today as it did then. It starts “the demand for good public speaking is as great as it ever was. Some years ago there was a prevailing belief that the spoken word had lost its power as a real force in shaping men’s opinions and influencing their actions. It was commonly thought that that the newspaper and the magazine were about to take the place of the preacher, the lecturer, and the stump speaker. But such is not been the case…Society still cherishes its gifted speakers…Chauncey Depew says There is no accomplishment which any man can have which so quickly make for him a career and secure recognition as the ability to speak acceptably.”

What I found most interesting was the level of detail–far more than I usually found today for basic areas such as voice, loudness, variety, pitch, enunciation, pronunciation, etc. For example, it details how to use the tongue, the lips and breath control. It has diagrams of how the lungs work and describes in detail the proper way to breath to have the best voice control–great stuff!

So why did I include it here? Because I think it includes many ideas are particularly helpful for the non-native English speaker. I particularly like this manual because it contains many helpful exercises that build fundamental skills. I plan to spend more time with this “oldie but goodie” and perhaps start incorporating some of the exercises into my workshops!

Hope you find it a useful resource too. Let me know what YOU think.

When I am making presentations about public speaking or delivering a podcast (yes, that really is me in the picture above), I often talk about the perceptions formed based on the rate of speech of the presenter. Inevitably someone in the audience asks me,

“Lisa, how fast do YOU speak?”

If you have attended one of my seminars or spoken with me on the phone you would know that my natural rate of speech is quite fast. When making presentations I speak at approximately 145-160 words per minute (wpm), while an average American English speaker engaged in a friendly conversation speaks at a rate of approximately 110–150 wpm. (Interestingly, publishers recommend books on tape to be voiced at 150-160 wpm, auctioneers are generally 250-400 wpm while the average reading rate is about 200-300 wpm).

However, as you may suspect, people speak at different rates at different times. Natural speech includes bursts of more rapid speech and in addition, we are all capable of speaking faster and slower when we want. Of course, there are also variations in speed associated with the situation in which the speech is being produced.

We speak more rapidly if we are in a hurry, or saying something urgent, or trying not to be interrupted in a conversation. For many people, nervousness or excitement will also increase the rate of speech. Conversely, we tend to speak more slowly when we are tired or bored. I know for me, I tend to talk more slowly and with more non-words (um, ah, pauses, etc.) when making impromptu
presentations and while practicing delivery of new presentation materials. Clearly the emotional state of the speaker greatly influences the rate of speaking.

Finally, I think there is also a cultural and personal element. In some places, like New York City people tend to naturally talk faster, while in other locales people talk much slower. Culturally, if English isn’t the speakers first language, that can also slow down the rate of speech. In addition, some people are naturally fast talkers, while others habitually speak slowly. I was a fast talker even as a child. My mother was constantly telling me to slow down and breathe!

So how do you calculate how your rate of speech?

We are used to measuring the speed at which someone can type, write or take shorthand dictation in terms of how many words per minute are taken down. Some adjustment usually has to be made to penalize someone for going so rapidly that they make mistakes. In measuring speech, we can do the same thing – we can give someone a speaking task such as describing what their work is or what they did on their last vacation – and count how many words they speak in a given time period.

So, are your ready to calculate your speech rate? You have two options. The first option is a more accurate measure of your speech rate, but requires you to speak extemporaneously about a topic for one minute. While the alternative method, isn’t quite as accurate, but does give you a general idea of your speech rate.

Option One: Talk, Tape and Count

Take out your tape recorder. Think of a topic you have a genuine interest in…your family, your work, and your favorite hobby. Once you are ready, begin speaking and begin recording yourself. Be sure to speak for at least one minute on the topic. Then using the rewind function, play the tape back several times to count the number of words you uttered in one minute. It is even better if you
extemporaneously present and record one minute of your most recent presentation. This way, your score will be a more accurate measure of your “presentation” speech rate.

Option Two: Read and Count

For those of you that would prefer not to record yourself, here is another way to measure your speech rate. Read the following “test” paragraph aloud. Try to pace yourself as if you are presenting or talking at your “normal” rate. This method isn’t as accurate but it is easier to count.

Start “presenting” the paragraph below. See how far you get after a minute has gone by. Count the number of words you were able to express in one minute. This is your presentation speech rate.

(Start your timing, then stop, after one minute.)

This begins my test of my presentation speech rate. Using this method, I will measure my speech rate by reading the following sentences as if I am actually speaking in my normal manner.

In our company we are launching a new mobile banking service that lets you do your day-to-day banking on your cell phone. Cool, huh? It’s fast, easy, convenient and accessible anywhere in the U.S. on a wide range of phones across several U.S. wireless carriers–with more on the way. If your phone and carrier are not on the list, please fill out this form and we’ll notify you once support becomes available. Access your money anytime, anywhere.

(Word count 110)

You can navigate using the up, down, left, and right arrow keys on your phone. It’s easy to use.

(Word count 129)

Your banking information is protected by 128-bit encryption, just as it is when you bank online. Your security is very important.

(Word count 150)

It’s easy to enroll. You just need your cell phone number, your carrier and your phone model. After you enroll, you’ll get a text message.

(Word count 175)

This was a test. This was only a test of my speech rate.

(Word count 183)

So does your rate of speaking matter?

Yes! It does. Research has shown that speaking rate influences perceptions. In fact, a positive linear relationship has repeatedly been found between speech rate and perceived competence. In fact several studies found that faster rates of speech are associated with perceptions of competence, extraversion, and social attractiveness. In other similar studies, listeners rated competence and social
attractiveness higher for those speakers whose perceived and actual speaking rates were similar to their own than to those whose rates they believed to be different from their own.

Obviously, other factors also influence perceptions of competence, extraversion and social attractiveness. What is important to remember is that your rate of speech does have an impact on the perceptions of your audience.

So what is your rate of speech? Let us know in the comments. Which method did you choose.