Last year Chris Brogan talked about the elements of a good LinkedIn recommendation. Of course, I have my own thoughts on this. So, this week on The Public Speaker I talk about how to write better LinkedIn recommendations. Here are the highlights but if you’d like to listen to the full details go here :
- Don’t write generic recommendations that have no content or meat to them.
- Write genuine and sincere recommendations for the work of professionals that you have experienced.
- For business owners, focus on what they do and what makes them different or the best.
- For colleagues, focus on transferable skills
- If you feel strongly about the person include a call to action.
- Use details and examples that allow readers to experience the person’s personal brand
- Follow the rules of threes
- Keep the recommendation 60-100 words
- Choose descriptive adjectives that are somewhat unusual
Finally, I think the best way to learn how to write good recommendations is to read a bunch of good examples. The easiest way to do that is to read several of the many recommendations that Chris Brogan has written.
Want to know how Guy Kawasaki Tweets? http://bit.ly/MKxyB As usual he has a unique point of view. I definately agree with his repeat tweet strategy. I also use applications, but not the one he uses. I use Ping.fm and TweetLater.com to help automate the process. I am going to have our intern, Molly, check out the tools he mentions and see how they work.
I also agree with using “ghost” to tweet. Molly, Marc, and I tweet messages for our accounts, but like, Guy, Marc and I personally reply to questions addressed to us. I just wish I could pay folks to
Do you agree with Guy? How do you Tweet? What tools do you use? Do you think using ghosts is OK? Why, or Why not?
I will be interviewed as part of a free teleseminar series this week.You can catch a new expert every day this week (Monday through Friday), at 1 PM EST.
The week long series is called, “Build a Money Making Brand on a Budget”.
I am one of the invited experts that will be interviewed by Helen Coronato. You can catch me, Wednesday November 4th, 2009 at 1 PM EST.
Join us for free this week and discover:
· 30 things you can do NOW that will pump up your brand and won’t break the bank.
· Learn to use Twitter (plus other free tools) to attract warm, qualified leads from your target audience.
· Learn most effective and least expensive way to build brand and attract customers.
· Explore how to use online video to build your brand and expand your presence.
· The #1 reason producers, reporters, editors and agents SAY NO to covering a person, product or service and what you need to do to get a YES!!
· Plus much, much, more.
http://www.profcs.com/app/?Clk=3234052
